Author: blogger

Internet Sales Letter Magic

Posted on by blogger

Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not have to be pretty in order to be effective.

In the above-mentioned case, no forethought is given to the first step in building a web site. The first and most important part of web site construction is your cover page, sales process, and the least expensive ways to send targeted traffic to your web site.

Unless your web site is just a hobby, it should function as an automated 24-hour sales person, seven days per week. Your Internet sales letter is much more than a business card or company brochure. A properly constructed sales letter is a separate entity and can possibly close sales by itself.

When you have an idea about a great Internet product or service, have researched the demand, have chosen the best URL, and developed an outline of your proposed site – your next step should be to develop an award-winning sales letter. This proposed sales letter should be packed with unique content that drives visitors to you and captures their interest.

Your sales letter should thoroughly describe the benefits of your product or service. At the same time, your product or service should solve a problem that your potential clients have encountered. Therefore, any successful sales letter will have to fulfill a genuine need.

The right sales letter should develop trust from the very start and tell an interesting story along the way. This is not a guarantee of an instant sale, but the start of a relationship – built on credibility and trust. Your prospects visit your site because your product or service has sparked an interest.

Prospects visit your site for a multitude of reasons – but do you know why? Do you know the top reasons why your existing customers choose you, over your competition? This knowledge is essential when constructing a sales letter for your web site.

Lastly, when deciding how to construct your sales letter, you have many choices, but choose wisely and research your choices. If you decide to hire a sales copy writer, make sure his or her previous works have produced results or are persuasive in content. If you decide to purchase the least expensive writer available, do not expect good results. When seeking out a sales copy writer, you will get what you pay for.

Copyright 2006 Paul Jerard / Aura Publications

Useful Phrases For Doing Business In English

Posted on by blogger

When it comes to English for business youll find there are a number of expressions that you probably wont encounter in casual speech. Here are five expressions that you might hear if you are going to a business meeting or you are in a business situation.

1. Manage expectations

To manage expectations means to ensure that the client has realistic expectations. For example, a company may take an order to deliver a certain amount of products. The client, who does not know how long it takes to manufacture and prepare a product might expect in a week. When you manage their expectations you make sure they know exactly how long it will take and what to expect. In this way, the client is not disappointed, and you are not under increased pressure from an unhappy client.

Example: We need to manage their expectations so they know they will not get delivery of the product before April.

Anyone who has to deal directly with clients will need to know how to manage expectations.

2. At the 11th hour

If you do something, or deliver something at the 11th hour then you are doing it at the last minute. If you had two weeks to write a report but you leave it until the last minute, you are doing it at the 11th hour.

Example: Jane always delivers her reports at the 11th hour. One day she will miss the deadline if she is not careful.

A company might finish a project at the 11th hour, or an individual can finish a task at the 11th hour.

3. The lion’s share

The lions share is the largest share. If you are talking about a competitor and the fact that they have the lions share of the market, then they have most of the business.

Example: Martins have the lions share of the market as they make 80 percent of the sales. We need to increase our efforts to increase our market share.

This is phrase is generally used when referring to companies or organisations.

4. Dot your i’s and cross your t’s
If you are told to dot your is and cross you ts you are being told to make sure you get all the details right. You have to check and recheck your information to make sure that the end result is perfect.

Example: This project could bring in 2 million dollars in sales so make sure you dot your is and cross your ts. We need to make sure everything goes smoothly.

A manager or director will use this expression to ensure employees and other colleagues are careful when preparing the project.

5. Get your foot in the door

To get your foot in the door means to get an introduction to someone or something. You can get your foot in the door of a company by getting an introduction to the director or by selling a small amount of product to a company. If you do well and make a good impression, you can go on to increase your involvement with the client or the company.

Example: Make sure they agree to trial our latest products so that you can get your foot in the door. If they like it we can introduce the rest of our product line to them.

Both individuals and businesses can get their foot in the door.

Controlling The Financial Performance Of Your Business

Posted on by blogger

There are numerous factors which impact on the performance and viability of your business. It is therefore imperative that you monitor and control your financial performance. Debt control and budgeting are two elements of this, and of particular importance is your business cash flow.

Many profitable businesses have gone under due to a lack of attention to their cash flow; they have insufficient cash available to pay their bills. Thus, you must plan and control your cash flow in order to effectively manage your business.

Some strategies that may assist in this include:

* Increasing the speed of cash receipts by good debt control strategies

* Avoiding excessive stock holdings by managing stock levels and obtaining reliable, prompt suppliers

* Planning the purchase of equipment and other capital expenditure for periods when surplus funds exist

* Planning to have sufficient reserves to carry your business through the inevitable periods when unexpected expenses are incurred

* Avoiding excessive investment in plant, equipment and other fixed assets which may leave too little working capital available (particularly in periods of falling prices, declining sales or increasing interest rates)

* Avoiding over borrowing as this may place a strain on working capital, loans still have to be repaid even if revenue is decreasing

* Maintain adequate working capital to fund the growth as increasing sales also means increasing costs, your working capital requirements therefore, need to be continually reviewed

* Delaying outgoings by taking advantage of the credit terms offered by your suppliers and paying when it suits your cash flow

* Reducing outgoings by taking advantage of discounts when appropriate and working capital permits

* And most importantly, regularly comparing your actual cash flows to your budgeted cash flows, analysing the differences, and taking action based on this analysis

Subscribe to the UMACS Business Zone fortnightly newsletter which gives you great tools, tips and ideas on how to manage and grow your business. Subscribe now and receive a FREE e-book “Relationships that Show the Health of Your Business”. www.umacs-business-solutions.com/umacs-business-zone.html

Pharma Medical Representative Jobs Career And Overview

Posted on by blogger

Indian pharmaceutical industry is playing a key role in promoting and sustaining development in the vital field of medicines. With growing Indian Pharma market, demand for specialized pharma sales professionals has increased.

The pharmaceutical-sales is a lucrative career option because it offers excellent salary potential, opportunity for growth, great benefits and the field makes out a bit of glamour also.

Pharmaceutical companies will have their own marketing and sales strategies to introduce the drugs into the market. A drug company employee regularly visits Medical practitioners, hospitals, clinics, nursing homes, health centers and apart from that, they will take care of retail, distributor, and wholesale sales, provides information on the company’s products and maximize the prescribing of products in specific geographic area.

Role of Medical Representative/ Sales professional has become preponderant as with growing Indian Pharma market, with the advent of new product launches increasing demand for the specialized pharma sales professionals and market have turned towards sales professionals with rich experience in a focused sector.

Sales processional is expected to have greater skills and accurate product knowledge to face well informed individual and institutional customer.

The Allopathic formulations market is the largest segment in the India with an estimated 23,000 plus manufacturers, has approximately 70,000 plus brands. There are approximately about 20000 medical representatives in the country promoting products to over 10 lakh doctors. The number of pharmaceutical retailers is estimated to be 5 lakh in near future.

Among the top five therapeutic segments, Gastro-intestinal and cardiac are experiencing both high volume and value growth.

Opthologicals, cardiovascular, anti-diabetics and neurological drugs continue to top the growth list.

The anti-infective, neurology, cardiovascular and anti-diabetic segments have witnessed a high number of product launches in the recent years.

A medical representative who has a flair for marketing and can show extra-ordinary results has a variety of choices to advance into management roles. They can make a very promising career in pharmaceutical marketing on the basis of his sales performance and ability to manage customers. His sales performance is assessed on the basis of his ability to achieve targets fixed by the company. He can rise to the posts of:

Managing Director
Executive Director
President Sales
VP Sales
National Sales Manager
Zonal Sales Manager
Regional Sales Manager
Area Sales Manager
Medical Representative

The other opportunities for medical reps will include: Pharma Marketing and Consulting Services, Health and Clinical business development and etc. Medical reps are also highly preferred for Brand/Product Management roles. They can rise to the highest positions like Group Product Manager, Marketing Manager, GM Mktg, V.P Mktg, and etc.

Lap Tapping Is An Unusual Style Of Acoustic Guitar Playing

Posted on by blogger

Lap tapping is a unique guitar technique whereby the acoustic guitarist holds the instrument flat on his lap while tapping the guitar body and strings percussively while playing the melody.

A small number of technically gifted acoustic guitarists have helped develop this form of guitar playing over the years. Talented guitarists such as Ben Konstantinovic, Tony Haven and Ben Howard have very individual styles and can be seen in action on You Tube. Perhaps the best known of all is Canadian guitarist Erik Mongrain whose songs like Airtap! has enjoyed widespread coverage and racked up millions of views on You Tube. Erik Mongrain uses a unique two handed flat guitar technique which simultaneously combines percussive tapping of the guitar body and chords.

Another up and coming lap tapping guitarist is singer, songwriter Liam Iliffe from Bournemouth, UK. Liam is only 15 years old but has been playing guitar for over 8 years. Although his two handed technique is similar to Erik Mongrain, a key difference is that he tends to favour simpler melodies in his own songs given he also sings at the same time. Liam uses lap tapping primarily as a way to inject more raw emotion and drama into his acoustic compositions.

In 2012, Liam entered Live and Unsigned the UKs biggest talent competition for unsigned artists. After sailing through the auditions, Liam impressed at the Regional finals in Portsmouth and was voted through to the Southern England area finals in May 2012. He was also selected by the Live and Unsigned judges to showcase his lap tapping guitar playing at the Southampton Music festival that will be held in October 2012.

The Live and Unsigned competition also coincides with the launch of Liams debut Album Slap tapping, now available on iTunes, Amazon, Spotify and other major online distributors. Alongside his original songs like Our Bridge and Intervention, the album also features his unusual cover versions of Sweet Dreams by the Eurythmics and the dubstep classic Scary Monsters and Nice Sprites by Skrillex.

Tapping usually incorporates pull-offs or hammer-ons as well, where the fingers of the right hand and, in the motion of removing that finger, pluck the same string already fretted at the eighth fret by the little finger of his/her left hand. It is an extended technique, executed by using one hand to ‘tap’ the strings against the fingerboard, thus producing legato notes. Tapping may be performed either one-handed or two-handed.