Author: blogger

The Advantages And Disadvantages Of Adding 3d Secure To An E-commerce Website.

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There is no doubt that 3D Secure and Verified by Visa are successful anti- fraud techniques and are definitely options that merchants should discuss with their internet payment provider. This added security step has been proven to reduce fraudulent transactions and increase consumer confidence when paying with credit cards online, but there are still many factors that need to be taken into consideration when deciding whether or not to add 3D Secure to a website.

Carl Buchalet CEO of Cashtronics payment systems explains how at Cashtronics they look at each merchant individually and decide whether or not 3D Secure is in the merchants best interest.

From our experience at Cashtronics the advantages of adding this extra security measure for merchants are clear:

Reduces the risk of fraudulent transactions.
Decreases the number of disputed transactions.
Shifts the financial liability away from the merchant.
Boosts some consumers confidence- often leading to increased sales.

Although there are clear anti-fraud benefits, they need to be carefully weighed against potential revenue losses and problems that can arise from using 3D Secure:

Additional Obstacles to purchase: Each security field that is added to an online form has been proven to dramatically lower the % of successfully completed transactions.
Poor Communication: Many customers have no idea what 3D Secure is; consequently they close the browser window, leading to lost sales.
Security Issues: Some banks require a customer to keep a card with a series of secret codes on it. This is often the same card that is used to authorize wire transfers on the bank account so cardholder then carries this card around with them, exposing them self to hard fraud.
Browser Problem: Sometimes the 3D secure request field is on the bottom of the screen and not seen by the customer- again causing high abandonment rate.
Unfriendly Protocol: The web browser connects to unfamiliar domain names and can cause extra delay and crashes.
Complicated Process: A password is often required and customers often forget it!
Added cost: Many payment providers charge an additional fee for 3D Secure.
NOT Fraud Proof: Many thieves catch cards in the postal mail, so they can usually set up 3D secure on their own fairly easily since they have new cards and enhanced information. Also even the 3D secure system has become the target of some phishing scams.

To reduce the problems that can arise with 3D secure merchants should ask potential internet payment providers the following:

1) Is adding this extra step in the best interest for the business given the field it operates in?
2) What are the additional fees for processing 3D Secure and Verified by Visa?
3) Are 3D secure transactions in house, as outsourcing adds to the cost & difficulty of the transaction and can reduce the level of security.
4) Does the payment provider have experience in processing this type of transaction?

In general, a payment provider should be able to give each merchant an idea of the volume of sales that they will loose depending on their industry, and will then calculate how much can be gained on charge backs and fraud by offering 3D Secure; then it is just a simple calculation to see which case yields a higher ROI.

Marketing Management Process

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Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Organized Retail Industry In India – Swot Analysis

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OVERVIEW

Retail Industry in India, contributing over 10 per cent to the country’s GDP and accounting for around 8 per cent of the employment, is the largest among all the industries. Over the years, it has come forth as one of the most dynamic and fast paced industries. http://www.bharatbook.com/market-research-reports/retail-market-research-report/organized-retail-industry-in-india-swot-analysis.html

More than 95 per cent of the Indian retail sector falls in the unorganized sector category. Organized retail is expected to grow from 5-6 per cent to 14-18 per cent of the total retail market by 2015.

Organized retail sector’s penetration level is 85 per cent in US, 80 per cent in France, 66 per cent in Japan, 20 per cent in China and, merely 5-6 per cent in India. This confirms that India is at an early stage of evolution in the organized retail space and has a huge growth potential.

SCOPE OF THE REPORT

Industry at a glance Contains a study of the major internal and external factors affecting the industry in the form of a SWOT framework

REASONS TO BUY

Gain insight into the industry in terms of the opportunities and threats that will augment and restrict its growth Get knowledge about the forte of the industry which will help it to ride in the lead OVERVIEW SWOT ANALYSIS 1.1Strength 1.1.1Increasing middle class 1.1.2 Technology 1.1.3 Low cost of operations 1.2 Weakness 1.2.1 Low conversion level 1.2.2 Shortage of skilled manpower 1.2.3 Lack of Industry Status 1.2.4 Supply chain 1.2.5 Policy induced barriers 1.3 Opportunities 1.3.1 Rural Retail 1.3.2 Tier II and Tier III cities 1.3.3 Specialty Retail 1.3.4 Disposable Income 1.4 Threats 1.4.1 Unorganized Retail 1.4.2 Complex taxation system 1.4.3 Macro economic factors 1.4.5 Real Estate Issues 1.4.6 Competition

LIST OF FIGURES

Figure 1 Middle class households (mn, 2012- 2026E) Figure 2 Labor cost per person ($ p.a, Asian countries) Figure 3 City wise retail penetration (%, 2006-2011) Figure 4 Per capita income (INR, 2006-2015E) Figure 5 Lease rentals (% of sales, 2005-2010) For more information kindly visit : Organized Retail Industry In India – Swot Analysis

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Crm Systems Vs Excel Spreadsheets

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For a lot of sales people,CRM systems is a waste of time but who can really blame them?

To the top performers who spend their time dialing, smiling and closing deals, it is a valid complaint. Sitting idle and waiting for a screen to load is definitely not where they want to be but where the money is at.

Excel Versus CRM Software. The pain of having to wait for a screen to load to access a telephone number so a phone call can be made, so a deal can be closed shouldn’t be underestimated. Productivity can be crippled when the typical wait for a screen to load is 4 plus seconds. Add to that the frustration of trying to find key data and the difficulty in entering new information and you can understand why many sales people choose to rely on Excel.

Now Excel is fast – but that is really all there is to it. It’s hard to organize data, hard to share and unreliable.

Here are some of the usual complaints and limitations most notable of Excel as a customer relationship management tool:

-No File Storage. In Excel, what you see is what you get. It does not allow you to attach important files such as invoices, emails, letters, quotes, etc relevant to a client’s record. You need to store these documents elsewhere, where they can be forgotten, corrupted or lost completely.

-No Sharing. Excel does not allow reading and writing of multiple people at the same time. For businesses with one sales person, this isn’t a problem. A nightmare indeed, if you are in a team.

-Limited Field Control. Creation and organisation of the fields in an Excel spreadsheet can be done only manually. The number of fields you can use comfortably has some limitations due to the layout of Excel. For example; first name, last name, phone number, email, last call date, call related notes address, notes, invoices, quotes, lead categorization etc etc all in one row, it’s not easy.

If speed is the reason why you use Excel, what if a CRM system can provide all the speed of Excel plus all the benefits of a genuine CRM system?

With a proper CRM you have:
– The ability to schedule tasks
– Set reminders
– Chart call outcomes
– Track Campaigns
– All important files can be attached to the client’s record i.e., invoices, quotes, emails, letters, etc
– Manage your email
– Instantly assess your sales pipeline
– Much, much more.

Bulky, slow and holds up work flow-these are what traditional CRM systems were way back then. Speed has been built as well for the newer CRM systems. Pi in particular uses a new framework our team spent 5 years perfecting in order to give the fastest user experience possible.

Q84 Books 1, 2 and 3 by Haruki Murakami

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A publishing event which will capture the attention of the trade and of the reading public Huge sales in HS and Vintage for both his recent books and across the whole backlist Murakami fans will love this novel but 1Q84 is also a thrilling introduction to his world for those not already familiar with it The first printing in Japan sold out on the first day of sale. It sold over a million copies in its first month after publication. Murakami’s books are published in 45 territories, in 42 languages ‘Critics have variously likened him to Raymond Carver, Raymond Chandler, Arthur C. Clarke, Don DeLillo, Philip K. Dick, Bret Easton Ellis and Thomas Pynchon a roster so ill assorted as to suggest Murakami is in fact an original’ New York Times

About the Book: 1Q84: Books 1, 2 and 13

The year is 1984. Aomame sits in a taxi on the expressway in Tokyo.

Her work is not the kind which can be discussed in public but she is in a hurry to carry out an assignment and, with the traffic at a standstill, the driver proposes a solution. She agrees, but as a result of her actions starts to feel increasingly detached from the real world. She has been on a topsecret mission, and her next job will lead her to encounter the apparently superhuman founder of a religious cult.

Meanwhile, Tengo is leading a nondescript life but wishes to become a writer. He inadvertently becomes involved in a strange affair surrounding a literary prize to which a mysterious seventeenyearold girl has submitted her remarkable first novel. It seems to be based on her own experiences and moves readers in unusual ways. Can her story really be true?

Aomame and Tengo’s stories influence one another, at times by accident and at times intentionally, as the two come closer and closer to intertwining. As 1Q84 accelerates towards its conclusion, both are pursued by persons and forces they do not know and cannot understand. As they begin to decipher more about the strange world into which they have slipped, so they sense their destinies converging. What they cannot know is whether they will find one another before they are themselves found.

1Q84 is a magnificent and fullyimagined work of fictiona thriller, a lovestory and a mindbending ode to George Orwell’s Nineteen EightyFour. It is a world from which the reader emerges stunned and altered.

Praise for Other Titles by this Author

After Dark: ‘For sheer love of a thumping narrative, the novel delivers gloriously Inventive, alluring’ David Mitchell, Guardian After Dark: ‘A magnificently bewildering achievement Brilliantly conceived, bold in its surreal scope, sexy and driven by a snappy plot Exuberant storytelling’ Independent on Sunday Dance Dance Dance: ‘A remarkable writer…he captures the common ache of the contemporary heart and head.’ Jay McInerney Blind Willow, Sleeping Woman: ‘Murakami’s fictional world is extraordinary.’ Sunday Times