Sales

Marketing Management Process

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Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Organized Retail Industry In India – Swot Analysis

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OVERVIEW

Retail Industry in India, contributing over 10 per cent to the country’s GDP and accounting for around 8 per cent of the employment, is the largest among all the industries. Over the years, it has come forth as one of the most dynamic and fast paced industries. http://www.bharatbook.com/market-research-reports/retail-market-research-report/organized-retail-industry-in-india-swot-analysis.html

More than 95 per cent of the Indian retail sector falls in the unorganized sector category. Organized retail is expected to grow from 5-6 per cent to 14-18 per cent of the total retail market by 2015.

Organized retail sector’s penetration level is 85 per cent in US, 80 per cent in France, 66 per cent in Japan, 20 per cent in China and, merely 5-6 per cent in India. This confirms that India is at an early stage of evolution in the organized retail space and has a huge growth potential.

SCOPE OF THE REPORT

Industry at a glance Contains a study of the major internal and external factors affecting the industry in the form of a SWOT framework

REASONS TO BUY

Gain insight into the industry in terms of the opportunities and threats that will augment and restrict its growth Get knowledge about the forte of the industry which will help it to ride in the lead OVERVIEW SWOT ANALYSIS 1.1Strength 1.1.1Increasing middle class 1.1.2 Technology 1.1.3 Low cost of operations 1.2 Weakness 1.2.1 Low conversion level 1.2.2 Shortage of skilled manpower 1.2.3 Lack of Industry Status 1.2.4 Supply chain 1.2.5 Policy induced barriers 1.3 Opportunities 1.3.1 Rural Retail 1.3.2 Tier II and Tier III cities 1.3.3 Specialty Retail 1.3.4 Disposable Income 1.4 Threats 1.4.1 Unorganized Retail 1.4.2 Complex taxation system 1.4.3 Macro economic factors 1.4.5 Real Estate Issues 1.4.6 Competition

LIST OF FIGURES

Figure 1 Middle class households (mn, 2012- 2026E) Figure 2 Labor cost per person ($ p.a, Asian countries) Figure 3 City wise retail penetration (%, 2006-2011) Figure 4 Per capita income (INR, 2006-2015E) Figure 5 Lease rentals (% of sales, 2005-2010) For more information kindly visit : Organized Retail Industry In India – Swot Analysis

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Crm Systems Vs Excel Spreadsheets

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For a lot of sales people,CRM systems is a waste of time but who can really blame them?

To the top performers who spend their time dialing, smiling and closing deals, it is a valid complaint. Sitting idle and waiting for a screen to load is definitely not where they want to be but where the money is at.

Excel Versus CRM Software. The pain of having to wait for a screen to load to access a telephone number so a phone call can be made, so a deal can be closed shouldn’t be underestimated. Productivity can be crippled when the typical wait for a screen to load is 4 plus seconds. Add to that the frustration of trying to find key data and the difficulty in entering new information and you can understand why many sales people choose to rely on Excel.

Now Excel is fast – but that is really all there is to it. It’s hard to organize data, hard to share and unreliable.

Here are some of the usual complaints and limitations most notable of Excel as a customer relationship management tool:

-No File Storage. In Excel, what you see is what you get. It does not allow you to attach important files such as invoices, emails, letters, quotes, etc relevant to a client’s record. You need to store these documents elsewhere, where they can be forgotten, corrupted or lost completely.

-No Sharing. Excel does not allow reading and writing of multiple people at the same time. For businesses with one sales person, this isn’t a problem. A nightmare indeed, if you are in a team.

-Limited Field Control. Creation and organisation of the fields in an Excel spreadsheet can be done only manually. The number of fields you can use comfortably has some limitations due to the layout of Excel. For example; first name, last name, phone number, email, last call date, call related notes address, notes, invoices, quotes, lead categorization etc etc all in one row, it’s not easy.

If speed is the reason why you use Excel, what if a CRM system can provide all the speed of Excel plus all the benefits of a genuine CRM system?

With a proper CRM you have:
– The ability to schedule tasks
– Set reminders
– Chart call outcomes
– Track Campaigns
– All important files can be attached to the client’s record i.e., invoices, quotes, emails, letters, etc
– Manage your email
– Instantly assess your sales pipeline
– Much, much more.

Bulky, slow and holds up work flow-these are what traditional CRM systems were way back then. Speed has been built as well for the newer CRM systems. Pi in particular uses a new framework our team spent 5 years perfecting in order to give the fastest user experience possible.

Q84 Books 1, 2 and 3 by Haruki Murakami

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A publishing event which will capture the attention of the trade and of the reading public Huge sales in HS and Vintage for both his recent books and across the whole backlist Murakami fans will love this novel but 1Q84 is also a thrilling introduction to his world for those not already familiar with it The first printing in Japan sold out on the first day of sale. It sold over a million copies in its first month after publication. Murakami’s books are published in 45 territories, in 42 languages ‘Critics have variously likened him to Raymond Carver, Raymond Chandler, Arthur C. Clarke, Don DeLillo, Philip K. Dick, Bret Easton Ellis and Thomas Pynchon a roster so ill assorted as to suggest Murakami is in fact an original’ New York Times

About the Book: 1Q84: Books 1, 2 and 13

The year is 1984. Aomame sits in a taxi on the expressway in Tokyo.

Her work is not the kind which can be discussed in public but she is in a hurry to carry out an assignment and, with the traffic at a standstill, the driver proposes a solution. She agrees, but as a result of her actions starts to feel increasingly detached from the real world. She has been on a topsecret mission, and her next job will lead her to encounter the apparently superhuman founder of a religious cult.

Meanwhile, Tengo is leading a nondescript life but wishes to become a writer. He inadvertently becomes involved in a strange affair surrounding a literary prize to which a mysterious seventeenyearold girl has submitted her remarkable first novel. It seems to be based on her own experiences and moves readers in unusual ways. Can her story really be true?

Aomame and Tengo’s stories influence one another, at times by accident and at times intentionally, as the two come closer and closer to intertwining. As 1Q84 accelerates towards its conclusion, both are pursued by persons and forces they do not know and cannot understand. As they begin to decipher more about the strange world into which they have slipped, so they sense their destinies converging. What they cannot know is whether they will find one another before they are themselves found.

1Q84 is a magnificent and fullyimagined work of fictiona thriller, a lovestory and a mindbending ode to George Orwell’s Nineteen EightyFour. It is a world from which the reader emerges stunned and altered.

Praise for Other Titles by this Author

After Dark: ‘For sheer love of a thumping narrative, the novel delivers gloriously Inventive, alluring’ David Mitchell, Guardian After Dark: ‘A magnificently bewildering achievement Brilliantly conceived, bold in its surreal scope, sexy and driven by a snappy plot Exuberant storytelling’ Independent on Sunday Dance Dance Dance: ‘A remarkable writer…he captures the common ache of the contemporary heart and head.’ Jay McInerney Blind Willow, Sleeping Woman: ‘Murakami’s fictional world is extraordinary.’ Sunday Times

The 10 Steps Of Car Salesman Training

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When you become an auto sales person, the dealership where you are starting your sales career will typically provide some sort of car salesman training. This training will teach you everything you need to start selling vehicles regardless of you ever having any sales experience. Every car dealer has a certain selling system that they teach their sales people which may consist of 8 to 12 different steps. Overall the car sales systems are generally the same with some of the steps get combined and other dealers drag them out.
I will use a 10 step system to illustrate the steps and the reasons for each step in the car salesman training program so you can see the importance of each step. The sales systems that auto dealers use to train car salesmen is not been put together haphazardly, there have been years of study and research done to create an atmosphere that is conducive to buying a car.

The Car Salesman Training Steps

1. Meet and Greet: This is the introduction of the car sales person to the potential car buyer. You shake hands, exchange names and try to get comfortable with each other.

2. Discovery: This part of the car salesman training is where the sales person will ask the customer questions and try to understand what they want, such as options, colors, new or used, price range etc.

3. Choose a Vehicle: This is a critical step because if you put them in the wrong car you wont sell them no matter how good a car salesman you might be. This is where the car salesman training can make a big difference because you must be sure to choose a vehicle in their price range they actually like and want to drive home.

4. Why Buy Today: After selecting the right car it is time to tell them why they should buy it now. It could be any number of reasons depending on the car. It could be special financing, other interested buyers or the big sale that is going on.

5. Walkaround: During your car salesman training you will be instructed on how to do a proper Walkaround which is exactly what it sounds like. You show the customer all of the features and benefits from under the hood to the interior.

6. Test Drive: You car sales training will also show you the key points of taking your customer for a test drive while you have the potential car buyer focus on the areas or options that are important to them.

7. Negotiation: You learn how to present numbers and payments to the customer and overcome objections which keep you car buyer from saying yes.

8. Closing: Now its time to close the car sale. There are many different car sales closing techniques which you can use to close the car sale which are based on the type of customer you are selling.

9. Delivery: The car salesman training will take you from doing paperwork to greeting the car ready for delivery and introducing your customer to the business manager.

10. Follow Up: The final step of any quality car sales training system includes following up with your customer. It is important to have a happy and satisfied customer so they will return and buy more cars over the years.

As you can see, there is much more to selling cars than driving cars and collecting checks. Each step of the car salesman training is quite involved and could cover all of the word tracks, sales scripts and psychological factors that are involved in selling cars professionally.